Pushing creative boundaries with Google

A. challenge

Google is perhaps one of the most well-used and well-known brands in the world. Yet sometimes even the most obvious benefits need spelling out. I worked with Redwood BBDO on several business-to-business campaigns, as well as their Black Pound Day collaboration.

A. story

How is Search evolving? That was the question posed by Google and Redwood BBDO, a global creative agency, in one of their earliest projects together. As Creative Director, I designed and concepted a hero print piece aimed at marketers, featuring portraits and insights from industry leaders.

The work set the tone for a later book for Think With Google, an event in which 100 of New York’s top C-suite marketing executives were invited to learn more about the brand’s dizzying potential. I brought Creative Direction to this and a series of celebratory 20th anniversary posters.

As part of the ongoing partnership between Google and Redwood BBDO, I also headed up a collaboration for Black Pound Day. This initiative aims to address economic inequality by encouraging consumers to shop at Black-owned businesses, especially on the first Saturday of every month. We formed a Black creative team, inviting established and up-and-coming Black photographers to produce portraits of featured business owners in their places of work.

A. result

My work with Redwood BBDO for Google – and their sister brand YouTube – remains a source of personal and professional pride. The Black Pound Day adverts shot by Serena Brown, Francis Augustus and more ran across every major national newspaper, and TimeOut produced its first-ever edition devoted to Black businesses, Black voices and Black changemakers.