Designing London’s ultimate bespoke watch service

A. challenge

Early on my career I saw an opportunity to showcase, source and even design exceptional watches for exceptional people. Today Convopiece operates on a unique appointment-only business model powered by meaningful, beautiful multichannel content.

A. story

Convopiece’s visual identity is designed to be timeless, with our distinctive ‘o’ adding a knowing nod to watch mechanisms. Our online and social presence plays a pivotal role in inspiring and informing consultations, but there’s still no replacement for seeing these pieces in person. That’s why I developed the Convopiece display case: lacquered by the people behind the Rolls-Royce Phantom dashboard, this 1930s wood toolbox now contains compartments for the handpicked watches I bring to appointments. Thanks to an illuminated mirror on the back, private clients can experience the watches with all their senses and make the choice that’s right for them.

A. result

Decades into its journey, Convopiece continues to provide consultation, curation and design for private clients worldwide, with many new projects on the horizon. The bespoke display case also opened up a new collaboration with Scabal.